an interesting take on adoption in commercial real estate technology adoption. While the original article focuses on Commercial Real Estate Brokers, consider it through the Commercial Property Management lens as follows:
There are a lot of things that Property Managers know that they need to do … so they don’t have much free time to work on their tech stack. Tech adoption shouldn’t be onerous for Property Managers. It shouldn’t get in the way of business as usual… Instead, it should be seen as an augment to their output, the kind of thing that amplifies a … team’s reach and/or effectiveness. Only then will we see mass tech adoption in Property Managers. Maybe then we can finally stop hearing about how they need to be better at adapting technology from the people trying to sell them technology solutions.
That’s is what the IoT and the Salamander Reservoir is all about: a non-onerous solution to augment output and amplify a team’s reach. Isn’t it time you do that for your people, your team, your buildings, your occupants and your budget?
Original Article Excerpt from #Propmodo
“The reason that brokers have not adopted tech isn’t because they are dumb. There are a lot of things that brokers know that they need to do to make money and so they don’t have much free time to work on their tech stack. Tech adoption shouldn’t be onerous for brokers. It shouldn’t get in the way of business as usual, because business as usual has made a lot of brokers a lot of money. Instead, it should be seen as an augment to their output, the kind of thing that amplifies a brokerage team’s reach and/or effectiveness. Only then will see mass tech adoption in brokers. Maybe then we can finally stop hearing about how they need to be better at adapting technology from the people trying to sell them technology solutions.”
full article here: https://www.propmodo.com/the-commercial-real-estate-brokerage-tech-revolution-starts-with-automation
